The obsession in tools is real and technology is not making it any better. New developers keep evolving and coming up with new and more interactive tools that match different business needs. It is however advisable to keep off the shiny objects is you want to succeed in business. Use tried and tested Market Research Tools and you will never be disappointed. The unfortunate thing with new shiny tools is that they can easily collapse along the way and they may not end up delivering what you wanted in the first place.
Succeeding in any business requires total commitment and great investment in terms of time, resources and tools.